Archive for December 2010 | Monthly archive page

Hollywood, CA – Keeping a promise to her daughter to make a difference, Rolf Bleu founder Caryn Sterling came up with an idea to tie fashion, history and acceptance together in her idea for Braille bracelets with inspirational messages and bright, fashion forward designs. But these fun accessories do more than that, they support the mission of Perkins School for the Blind to ensure that every child around the world who is blind is able to get an education. A portion of the proceeds from each bracelet will be donated to Perkins School for the Blind.

“The idea for this came about when my daughter studied Helen Keller in school. She was just taken with all that Helen Keller accomplished and became truly inspired,” said Sterling, “And I thought, what better way to pay tribute to this amazing woman and at the same time teach kids about accepting others than to create Braille bracelets that benefit Ms. Keller’s alma matter?”

It was a concept applauded by Steven Rothstein, president of Perkins School for the Blind. “We see this as an exciting way to educate young people around the nation about who we are and what we do, and really more than anything, to promote awareness and acceptance to all young people,” said Rothstein.

These special Rolf Bleu bracelets are now available exclusively at Fred Segal/Ron Robinson just in time for the holidays! (

Rolf Bleu is dedicated to utilizing fashion as a platform to create awareness and empathy amongst a younger generation. Using a tween trend, Rolf Bleu is providing the visually impaired a voice through fashion.

Perkins School for the Blind, the nation’s first school for the visually impaired, provides education and services to help build productive, meaningful lives for 115,000 people who are blind or deafblind, including those with additional disabilities in 65 countries worldwide. Founded in 1829, Perkins pursues this mission on campus, in the community and around the world. Learn more online at